Digital marketing agencies are in the business of creating growth for their clients.
They do this by building a brand, generating leads, and converting them into customers. But there is one challenge that these businesses face: how can they create an environment where conversion rates are high?
One way to increase conversion rates is with page load speed on your website.
This blog post discusses what digital marketers should know about page load speed, why it matters, and how to optimize it for higher conversions.
In a digital market that is constantly evolving, it’s important to know how customers interact with certain aspects of the agency. Page load speed can have an effect on customer engagement and retention; thus, this should be monitored closely by all agencies in order to maintain relevance as well as revenue streams.
The moment a client leaves the website for being too slow is irreversible. If they feel like they are wasting their time trying to use your service, then you’re going to have difficulty getting them on board as another customer again.
Page load time is a major factor in the customer engagement of clients in digital agencies.
A client’s level of satisfaction with your service hinges greatly on how quickly they can access all the content you have to offer them, and keeping that page loading speed as fast as possible will help ensure their continued loyalty.
The digital marketing agencies who are keeping their clients’ websites running smoothly know that loading speeds can make or break a customer’s experience. For this reason, they take steps to optimize page load times so the consumer has an enjoyable and efficient shopping trip each time on your site!
For those in charge of maintaining client-sponsored web pages, it is important for them to ensure speedy loads when visitors arrive at the website. This ensures customers have not been delayed by any long waits before being able to peruse what you offer without interruption from frustrating buffering screens–which could result in losing potential new patrons due to frustration with how things work out during some visits (not all).
Slow loading times are ruining conversion rates. With the right tools and strategies in place, you will be able to not only win over new clients but keep them as well.
There are two simple things that all marketing agencies must do:
These techniques have been proven effective and we recommend implementing both if possible – otherwise focus at least on improving load times by doing some basic optimization like cache-busting.
Cache busting improves website load times by replacing asset names with incremental values that are then used as CSS selectors within stylesheets.
Technology moves very fast and many webmasters are surprised to find that their website is not as optimized anymore. The old content may be outdated, the design might look dated, or there could even be bugs in your site making it slow and frustrating for visitors.
A great way to make sure you’re keeping up with what’s new on the technology market without having a huge investment out of pocket would be to invest time into updating your current site through a redesign process like migrating all of its data from one platform onto another such as WordPress hosting services.
This will get rid of any unwelcome baggage sitting around clogging things up until this update can happen by taking care of SEO optimization techniques, meta tags, cross-browser compatibility issues between major browser platforms.
It’s always a good idea to keep your customers happy, and that means keeping their wait times for the web pages of your site as short as possible. In this article, we’ll explore some ways on how to reduce waiting time, with tools like Google PageSpeed Insights Tool or YSlow tool from Yahoo!
Google’s new tool makes it easy to see how well your website is doing in terms of page load speed. It’ll help you identify any issues that might be slowing down the loading process and give interactive advice on what can be done about them.
Yahoo’s new service offers an easy way of optimizing your site so as not to have it bogged down by annoying scripts or high-resolution graphics which could potentially make performance slow without users even realizing what happened last month when they visited their favorite sites again only find themselves waiting in vain due lengthy loading times or finding none at all because some pages just won’t load no matter what.
If you are a website owner, it can be hard to know if your site is performing at its best. The amount of information these two tools provide is helpful if you want to improve customer experience and website usability.
You might be wondering why page load speed matters in marketing, how to solve the dilemma of slow web pages, or what tools can help increase conversion rates through faster loading times.
Well we’ve got answers for all three questions!
Sign up now for Pinghut and our team will monitor your site’s performance with live analytics so you always know how fast it loads and if any changes need to be made to improve your customer engagement rate.