How Page Speed Impacts E-commerce Website?

Do you know page speed impacts your e-commerce website?

Page Speed is a critical factor that can have a significant impact on conversion rates.

If the page takes too long to load, visitors will rapidly lose interest and leave the site.

This blog post discusses how page speed impacts an E-commerce website and how businesses can take advantage of having faster page speed.

1. What is page speed and why does it matter for an e-commerce website

Have you ever tried signing into your email account and noticed that it takes an eternity to load? Your experience is not unique. Page speed has a huge impact on the customer’s shopping experience, which can lead them to abandon their cart before they’re even finished browsing products online. According to an article published by Entrepreneur.com, 40 percent of consumers will leave if pages take longer than 3 seconds to fully load.

The good news is this doesn’t have to happen- page loading time depends largely on how well optimized the site architecture was in terms of accessibility by search engines and delivery speeds for browsers or mobile devices when users first visit it.

An e-commerce website has much more than just a place for people to shop, it also needs an exciting and aesthetically pleasing environment. This is where page speed comes into play – the faster your site loads in general, the better chance you have of establishing that connection with visitors and getting those sales numbers up.

2. How to improve your site’s page load time

Page speed is one of the crucial aspects for an e-commerce website to be successful. If a customer visits your site and they are not able to navigate through it smoothly, then you will lose that potential sale.

Page load time can make or break the success rate of any business online today; especially in this digital age where consumers expect instant gratification with little effort on their part. With mobile technology dominating our lives more than ever before, customers now use smartphones as primary devices instead of desktops so sites must adjust accordingly by loading quickly enough without being too overwhelming for smaller screens (or else risk losing out).

You can check this article How to Speed Up Your Web Page Load Time in ways on how to improve your website’s page load speed.

Some of the takeaways from this article are the following:

1. Keep everything in your site lightweight by using CSS style
2. Compress and optimize images and videos to its website recommended file size and type
3. Reduce the number of page scripts or plugins to just those that are essential
4. Use a CDN or Content Delivery Network to host static files of your site

3. The impact of slower pages on customer experience and conversion rates

With an increased amount of websites and online businesses, people are looking for the best way to find what they want when browsing. With so many options available, it’s easy to get lost in a sea of web pages with little direction or sense as to where you’re going next. Slow pages will lead customers away from your site because their experience is not enjoyable enough which can have drastic effects on conversion rates.

Slow pages make customers feel like this process will take a long time and leave them feeling frustrated, affecting customer satisfaction in your e-commerce site. They start leaving without even finishing reading about how great your products are.

In terms of conversion rates, page load speed is a major contributor to the conversion rate as it has been found in this article that each second of page wait time leads to 2.11% in lost sales or revenue, which can add up quickly.

4. Why you should care about the loading time of your web pages, as a business owner or user

There are many reasons why the speed with which your website loads can be significant for both you as an owner or user. One issue might arise when people forget about their shopping carts due to slow page load times because they are left in frustration waiting for items on their list to come up after scrolling through dozens of other products that had already loaded faster than those below them.

You also risk losing customers who may have clicked away from your site while it was taking too long before anything happened.

Lastly, there’s always the chance you could lose potential clients if someone else offers services quicker–or cheaper–on another website.

A slower website means lost revenue, customers can’t find what they want as quickly as possible because search engines rank pages by how fast those pages respond when someone clicks on them.

5. Tools that can help with this task (page speed test, performance reports)

One of the most time-consuming and frustrating things about SEO is having to deal with crawling errors, spending hours upon hours trying to fix their website’s crawler issues only for Google or Bingbot (or whichever search engine) re-crawl them at an inopportune time resulting in a loss of ranking. This can frustrate you because it often feels like your work has been undone, but there are tools out there that will help you stay on top of this issue.

Page speed checkers such as Pinghut’s Page Speed Monitoring allows for a page speed test so that you know what areas need improvement. This also provides performance reports which show how well pages rank according to Google’s algorithm when looking at factors such as loading times/speeds, content size (less than 100kb), mobile optimization, etc.

Page speed matters especially in e-commerce. Slow loading pages can have a big impact on customer conversion rates, and the overall experience of your website visitors. 

In this blog post, we’ve covered why page load time is important to you as an e-commerce business owner, how to measure it, and what tools are available for improving your site’s performance. 

If you’re looking for easy ways to make sure that customers will stick around longer–and spend more money–sign up with Pinghut today! 

We’ll help keep tabs on your website’s page speed without any costly investment from you by offering our affordable website monitoring plans. You don’t want potential customers leaving because they feel like their web browsing is slow or getting frustrated at waiting. 

Sign up today with Pinghut!