Website page load speed is one of the SEO ranking factors that has been confirmed by Google.
If your website takes too long to load, then it’s likely you will see a drop in SEO search engine rankings.
There are many reasons why page loading speeds can vary from site to site and even for different pages on the same site.
In this blog post, we’ll explore some SEO ranking factors as well as how to improve website page speed so that you can get back up there in those rankings!
Website page speed is how quickly a website loads. It is the amount of time it takes for a page to completely load on a computer or mobile device. Page speed is also called “page latency” and it can be measured in seconds (ms).
As a website owner of a digital marketing agency or an e-commerce site, it is important to know your website’s page speed. As it affects several factors not just how your website ranks on search engines such as Google and Bing but also on conversions.
The slower your website’s page loads, often the lower it will rank on search engines. In the case of Google, it ranks the fastest loading websites higher than others and this can have a huge impact on traffic to your site. If you don’t optimize for SEO or are having trouble with SEO in general, then a slow website is one of the main reasons why.
The SEO page load speed has been raised as a topic often in recent years with Google actively penalizing slow loading websites and by extension, it can affect how your website ranks on search engines.
Google has been punishing slow-loading sites by lowering their search engine ranking page. By doing this, search engines such as Google prioritizes websites that give relevant information to the audience while offering the best user experience.
Given that the SEO Page load speed is now affecting how your website ranks on search engines like Google, for any site that relies heavily on organic traffic from search engine results pages, it is imperative that you optimize your site page speed.
Below are some of the factors why page load speed affects search engineer ranking:
1. Website page speed is a ranking factor for Google.
2. Slow loading times can lead to higher bounce rates and lower conversions
3. Page load time varies depending on the type of content, but the standard load page should be under 2-5 seconds
With these, web professionals and businesses must abide by the required page loading times set out by search engines for good traffic. Better search engine ranking can also mean low competition on search results since your site is highly recommended by search engines especially Google.
Google holds over 70% search market share, making it the most popular search engine in the world. Businesses around the world have followed the recommendation and the optimization initiatives offered by Google. Through these, websites that are guided by the standards of Google rank better on search engine result pages.
As mentioned in the previous paragraph, page speed is Google’s ranking factor. The faster the website page loads, the higher it ranks. The SEO community has been debating for a long time that Google’s ranking system heavily favors sites with fast load times because of their ability to produce content more quickly than slower-loading websites and therefore rank better in search results pages.
Those websites that do not meet the requirements set by Google can affect their rankings on result pages. This may sometimes result in Google penalizing them for their sites’ slow load speed which requires more time to load a certain content, hampering user experience.
SEO-friendly websites will rank higher on Google Search ranking. SEO friendliness is achieved through SEO best practices such as designing websites with page load speed in mind, optimizing content for search engine crawlers, and other techniques.
Not only will your website rank higher on SERPs which is important to SEO, but there are other benefits as well for fast-loading websites. Here are a few profound impacts of it:
1. A fast-loading website can increase conversions
2. If you are an e-commerce website, and your online store earns $10,000 for each day of business, slowing down your site by as little as 1 second will cost you a whopping $250,000 per year. A faster-loading website will reduce the number of people who abandon their shopping carts, thereby preventing such losses.
3. Visitors to your site will stay on the page longer if it loads quickly, which means they’ll be more likely to read what you have to say and buy something from your store
4. Fast-loading sites are more likely to be visited again in the future because they’re easier and less frustrating for visitors
With all the benefits that come with a fast-loading website, it’s no surprise why some eCommerce companies are making this their top priority. If you’re looking to rank higher in search engines and increase conversions on your site, take some time to learn about factors required by these sites for better rankings.
There are many simple steps you can take to improve page loading time. Here’s a list of six things that will help your page load speed and SEO ranking:
With the knowledge that Google penalizes slow websites in their ranking system, it’s imperative to ensure your webpage loading time is as fast as possible.
Pinghut can help you monitor page speed so you know when there are any issues and what needs to be done to fix them. Plus, we also have a list of tips for improving webpage load times on our blog if you need more information!
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