Google Algorithm Update and How It Will Affect Your Website

Google recently announced that it will be updating its algorithm to prioritize the user’s landing page experience.

This update will provide a number of challenges and benefits for website owners.

In this blog post, we will discuss the changes that are coming with the new Google Algorithm Update as well as which attributes describe a good landing page experience.

What is a Google Algorithm Update 2021?

Google Algorithm Update is changes made by Google to its search engine algorithm in order to improve the quality of searches.

Google updates their algorithms every once in a while as they tweak things within them so people can find what they’re looking for more easily when using Google’s search engine services (which come up at the top).

The recent Google Algorithm update focuses on Page Experience which was rolled out last June and is expected to finish by August.

This will pave the way to create a significant change to the way Google ranks websites.

The update will primarily affect the landing pages you have on your site.

Google has been relying heavily on how these sites perform, as well as what type of experience it delivers to visitors.

What is Page Experience Update?

Google is always looking for ways to improve the user experience.

The Google Algorithm Update- Page Experience has been designed to focus on site speed, which will help users find what they are seeking more quickly and efficiently – not just from a search engine perspective but also as it relates to how people access sites through devices of all types (smartphones, laptops) at different speeds.

Moreover, it sets different signals to indicate that the site has a good page experience.

Which attributes describe a good landing page experience?

With this Google Algorithm Update, the company identifies the following signals required to qualify for a good user experience on your website’s pages:

Core Web Vitals

Core web vitals like speed, stability, and responsiveness are used to measure how well your site meets the requirements that Google considers a good-quality page experience.

Mobile usability

Pages must have no mobile usability errors that can hamper the user experience on your site.

Security issues

This signal checks the security of each website. If issues are found it can easily disqualify not just only the certain page on the website which reflects the issue but all its pages.

HTTPS usage

One indicator that a website has a good page experience is if it is served over HTTPS.

Ad Experience

A site should not use advertisements that are intrusive, distracting, or otherwise unsuitable and irrelevant to the user’s searches.

Google Algorithm Update – Page Experience makes sure sites that produce high-quality web pages rank better in SERPs when searched than those of lower quality.

This update focuses on the quality of pages and not just how many links, shares or likes it has.

How does this affect your website and what should you do to prepare for it?

Google announced that it will be updating its page experience to create a more consistent and intuitive user interface for users.

What should you do in preparation?

1) Identify pages with non-mobile-friendly content.

Use Google Webmaster Tools to find any potential problems by going through each page manually or using tools like the Yoast SEO plugin to identify which keywords have triggered warning messages in Chrome DevTools Console while viewing the webpage on a smartphone device screen size, and then fix these issues before it affects your rankings.

You can also check if your page is mobile-friendly with the Mobile-Friendly Test.

2) Check if your site’s connection is secure. If the page isn’t served over HTTPS, you can have a bad time with hackers and other malicious people who want to rob or harm others on the Internet.

There are several things that you can do about it.

For starters, you need certificates in order for this protection to be effective.

You can either have a certificate from your domain provider or install one when renting web hosting.

You can subscribe to an SSL certificate provider and automatically install the certificate to your site.

This will ensure the security of the users who try to access your website and leave information like their credit card details to buy products from you.

3) Make sure the information on your site is clear so everyone has access to it.

Interstitial ads are annoying because when switching between screens or pages there’s an ad right before loading which blocks what you’ve been reading from view until after waiting 5 seconds (or clicking past).

4) Be familiar with the Core Web Vitals required by Google Algorithm Update for a good page experience.

These are just a few things that you could do in order not to be greatly affected by Google Algorithm Update this year.

By incorporating these into your SEO initiatives, your website can be put in a better position to rank.

What happens when you don’t adhere to the specifications of this update?

The Google Algorithm Update will cause your website to be penalized by Google and the site’s rank could go down in google search results, if you do not adhere to the requirements of this update.

It is important for Google to keep its search engine up-to-date with the latest and best technology so that users can get an unparalleled experience.

If you do not stick to these new specifications, then your content will be hidden from those who are looking at it through a “desktop” or laptop computer.

You may see less traffic as well because of this update.

Google updates its site frequently in order to make sure they give people the most streamlined access possible when using our services on desktop computers.

Not adhering results in having parts of your website hidden from viewers – which means fewer visitors all around.

Final Thoughts

Google Algorithm Update is an ever-evolving topic as they happen periodically and vary in their impacts.

One of the most recent changes is called Page Experience, which has a number of new requirements for websites to meet or risk being penalized by Google.

The goal behind this update is to improve how people experience your website with features such as long loading times that detract from the user experience or broken links, both of which could result in lower rankings on search engine results pages (SERPs).

Pinghut is a web-based monitoring service that offers uptime monitoring with tools like page speed monitoring which ensures your site is meeting Google’s requirements.

Sign up with Pinghut’s services today!